As we all know, hitting our revenue and budget commitments to Colibri is critical in every quarter, but this quarter is especially important. With headwinds in our mortgage market, we must seize momentum through improved go-to-market strategies, product, and service innovation, and providing best-in-class learning experiences to our students and the companies we serve. We have every opportunity to grow and exceed our goals in mortgage, securities, banking, and insurance. Now is the time for us to execute and to win.
None of this is possible without you, and we only succeed when you succeed. As I think about the road we will travel in 2023, supporting you as employees and building the most incredible team in our industry is vitally important. We will be providing opportunities to expand your skills and explore potential new roles, and we will be owning our commitment to expanding the training we offer to our leaders and staff to make us all more effective in our work. Supporting our teams also means improving the diversity and spectrum of skills within our ecosystem. You know we are working aggressively to align our teams, systems, and processes so we can work together better and leverage our combined strength. We do better when we have varying perspectives, different backgrounds, and different core skills all contributing to our success. Increasing the diversity of our teams in all these respects will make our teams better, more innovative, and more open to change and growth. We can always do more.
It is fitting that in February we celebrate Black History Month, where we honor the successes and challenges of African Americans in American history. African Americans have a storied history in financial services, often blazing new trails, challenging status-quo and building new services and solutions with a perspective that did not exist before. Jeff James sent a note detailing incredible stories of courage from around our ecosystems, and you should check out the financial service individuals he highlights. click here As I sat down to study accomplishments in our markets, so many other names and faces stood out. O.W. Gurley moved to Tulsa, Oklahoma in 1906, and purchased 40 acres of land that became Greenwood, sometimes called Black Wall Street, a thriving community of financial, culture and business institutions. Shamefully, it was destroyed in 1921 in the Tulsa Race Riots, a dark moment in our history. Ernesta Procope founded the E.G. Bowman insurance company in Brooklyn, NY in 1953, moving it in 1979 to become the first minority owned business on Wall Street. Ernesta was a strong and eloquent voice throughout her life, advocating for fair insurance options for lower-income Americans. In 1952, Norman McGhee Sr., an attorney and real estate dealer, founded the first Black-owned brokerage firm licensed by the National Association of Securities Dealers. His efforts paved the way for more African Americans to start financial businesses. Over the course of the month, I encourage you to learn about more incredible stories of diversity, challenge, and triumph within financial services.
I hope you enjoy this month’s addition of the Financial Services newsletter and as always, we welcome your feedback.
All the best,
Josh
In 2022, we introduced adaptive courseware, which we will continue to develop and expand in 2023. We will also upgrade existing courses to the E3 standard and develop new solutions to address opportunities within our current offering.
In addition to our GRC offerings, we recognize the growing demand for solutions specific to the fintech and money services industries. To meet this need, we will develop a specialized offering tailored to the unique needs of these organizations. This will include focusing on learning objectives, content, and overall experience that align with their specific needs.
Here is a list of courseware releases for Q1:
BCU Webinars products are also undergoing significant changes in 2023. The pandemic has shifted the competitive landscape in the banking webinar space, and we have seen an increase in the number of competitors. As we continue to differentiate ourselves, we are focusing on leveraging our expertise in the industry by offering more comprehensive programs and tackling unique and emerging topics. We are also expanding our partnerships with third parties, including our SBA partners, to pilot and release new programs. In addition, we are exploring how we can leverage common instruction to bolster our credit union webinar offering as we expand our partnerships in that market. Here are some highlights from Q1:
These are just some of the exciting solutions in store for 2023! To “Become the most admired professional learning company in the world!” you must define what it means!
Not so fast! A lot of work goes into these subscription renewals and that work starts as soon as the last renewal is signed!
First – what is a subscription? When a client purchases a subscription, they’ve signed on 1) for a specific length of time, 2) for specific products (can be all or some products with limited or unlimited usage) and 3) for a specific amount of money. At the end of that time period, they have the option of renewing or losing access to their packages.
The Customer Success/Relationship Manager team works diligently throughout the client journey to ensure our clients renew; this includes:
We don’t do this alone! We collaborate with the entire FinServ and Colibri team. The Curriculum and Instructor teams work with our clients every day to ensure we are meeting their expectations and keep their students passing. The Product team helps implement client requested changes and escalates any issues. Customer Service ensures that our clients’ orders are fulfilled, and student questions are answered. Additionally, we partner with the Marketing team to create client collateral and account-based marketing campaigns.
All of this collaboration ensures our clients are happy, and our team is successful. Not only did the team renew millions of dollars in 2022 but, on average, most of our accounts have grown year-over-year. We’ve already started renewing clients in 2023 and expect another strong year!
Migration of Insurance Courses to Absorb – Insurance courses are only offered to the following 12 states on Xcel’s Absorb platform: AK, CO, CT, HI, IN, MS, NC, ND, SD, VT, WV, WI join AL, CA, FL, IL, MN, NV, NY, OH, OR, TN, & WA. The end of life for the next 12 states will be February 28 and communication was sent to all affected students on January 23. Users must complete their courses by February 28, as we will no longer be a provider or able to issue credits after February.
IAR CE – Curriculum is testing six new products and practices courses and they will soon be live on the platform. In addition, we have launched a self-service tool that allows Certified Financial Planners (CFPs) the ability to earn FREE CPE credits for many of our courses. The ability to earn extra credits is a huge perk for our CFP clients and will make STC the destination for IAR CE. Students can simply click on this link, which will be located in their course, and fill out the accompanying form.
Qualtrics Implementation – We are in the process of updating questions within the feedback button located on student dashboard. We will be gathering NPS scores by Series (7 SIE, 66), as well as by product (progress exams, final exams). This new software application provides us with the tools to ask the right questions, anonymously listen to the voice of the customer, and monitor detailed feedback on future student dashboard enhancements.
Last month I shared an update that laid out a very high level of explanation regarding the mortgage integration project for 2023. I am happy to say that since that update, our first 5 internal brands (who were prior affiliates of Learn Mortgage) have transitioned to be affiliates of OCL as of January 10, 2023.
Those brands include: Hondros, Hogan Schools, Superior, Bert Rodgers, and ASREB.
These are smaller internal mortgage brands we chose to transition first to work out any “hiccups.” We are happy to report that thus far, the transition seems successful. This was a broad project that impacted customer service, regulatory, product, curriculum, learning ops, marketing, and front-end website teams. The next 2 mortgage brands we will transition include Allied and the online portion of Gold Coast. Our transition date for these two brands will be January 31. On the B2B side, Nafi Gerber and Angie Crippen are working through potential licensing customers, as well as affiliate customers, to transition to OCL.
A large effort has been put around redesigning what was previously the “white label” business at Hondros to be more of a licensing partnership under OCL. Our hope with the redesign is to better protect IP and improve margin of this product line. We have had several affiliates transition from Learn Mortgage to OCL already and just signed our first licensing customer. More to come in our next update!
Throughout 2022 the insurance product, curriculum, and marketing teams worked to transition our Hondros Insurance and Gold Coast Insurance brands over to our national insurance brand, XCEL. This was a multi-stage process where we first moved the online product pieces and then, towards the end of the year, we moved all livestream and classroom pieces. We are excited to say all transition items are now complete, and the transition project has been successfully wrapped. As part of this transition, we were able to combine the best product, curriculum, instructors, and business practices under one national brand and product portfolio.
In addition, the integration of these brands allowed XCEL to expand its current product portfolio to include new items such as insurance CE, livestream pre-licensing courses, and classroom pre-licensing courses. These new offerings (some FL and OH specific and some national) are now live on our XCEL site. While not all states are live with CE yet, we do hope to have all online CE states live by the end of Q1. We will share our next CE update in next month’s newsletter. A huge thank you to our curriculum team of Nic Stephens and Kevin Milner, who worked very hard to transition their courses along with Patrick Fraley, who led strategy of overall product design and development. Also, another big thank you to Gretchen Harman and Elizabeth Jones, who were critical to the marketing component of this transition.
The six Ethics and Professional Responsibility Courses are as follows:
In the previous newsletter, we did not list the six Products and Practices Courses. They are listed below.
Status as of January 25th
To access this document, go to the Colibri Intranet and navigate to Quick Links and then to Brand.
On the Brand page, scroll down to the Email Signature Section. You will see a green button with the CTA “Financial Services Email Signatures”